4 Ways You Can Help Support Black-Owned Businesses
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Following the death of George Floyd, our team at RighteouSouls decided to double down on our mission to combat negativity and deliver positive messages through our apparel. But, that’s not all. As we strive to bring a message of hope and encouragement to a hurting community and nation, we want to emphasize how important it is now more than ever to support Black and Brown businesses across the country. We hope that our online clothing store can be even a small part of a bigger movement that promotes equality while offering positive and uplifting answers to change negative mindsets and inspire hope. Here are a few ways that you can make a difference by supporting Black-owned businesses across the country.
Change the Way You Shop
Rather than mindlessly buying the things you need from the places you normally shop, it’s time to start being more intentional about the stores from whom you are buying. This means taking responsibility for all of your purchases and taking the time to search for Black- and Brown-owned small businesses both online and within your community.
Set Goals & Track Your Purchases
As you begin changing the way you shop, there are plenty of tools at your disposal that can help you set goals and keep track of your purchases from Black- or Brown-owned shops. You can visit sites such as My Black Receipt in order to keep track of your Black-owned store purchases. Additionally, there are sites and online databases that allow you to set goals and set spending commitments to help keep you accountable for supporting Black and Brown-owned businesses across the country.
Spread the Word
After making purchases at Black- and Brown-owned small businesses in your community or online, you should always take an extra moment to spread the love by sharing your experience on social media, leaving a positive review, or posting pictures on your social media of the products or services you purchased. It may seem like a small contribution, but little steps and word of mouth can help bring in a great deal of business in the future.
Participate in #BlackOwnedFriday
In May of 2020 after the death of George Floyd, there was a huge surge in searches for Black-owned businesses, thus began #BlackOwnedFriday. #BlackOwnedFriday is a Google-led initiative to encourage consumers to support Black-owned businesses throughout the year. Black-owned business owners can download and add a Black-owned business badge to their websites or e-commerce stores in order to improve their online presence.